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2006 NAMPA Awards
General Excellence Categories
Best of Show
Circulation: 25,000 or less
Beacon Newspaper, Colorado
Circulation: 25,000 - 50,000
FiftyPlus, Virginia
Circulation: 50,000 - 100,000
Forever Young, New York
Circulation: 100,000+
Senior Beacon, Washington
General Excellence
Entries exhibit editorial balance, planning, thoughtful pacing and a high caliber of journalism throughout. There is evidence of high standards in writing and editing. General Excellence winners demonstrate a grasp of the issues within the local senior community and beyond. Winners feature a lively visual presentation with careful attention to the quality of art and design. Production quality is excellent throughout.
Circulation: 25,000 or less
Ozarks Maturity, Missouri
This magazine’s feature well makes it stand out. It has original local stories, not just clips on the same topics others are doing. Its covers are also appealing. They vary enough to make each issue clearly a new one.
The Best Times, Louisiana
The cover variety keeps the publication from appearing to be a merely fill-in-this-month’s blank magazine. The December closely cropped picture is especially charming. Although the interior design is a little busy, there is one in-depth piece each month that stands out.
Circulation: 25,000 - 50,000
FiftyPlus, Virginia
Lively covers showing its readers in action. Varied and much more uplifting content than most. Its customers are most likely tempted to read it all the way through.
Circulation: 50,000 - 100,000
The Beacon, Maryland
Although it’s not flashy, this publication works on its stories. They are clearly and consistently written. The topics, too, are varied.
50 Plus News Magazine, Maryland
Catchy covers with local stories are a plus. Its headlines are also strong.
Circulation: 100,000+
50 Plus Senior News, New York
It has personality and a pleasing look. The inside looks designed and appealing. The stories aren’t predictable.
Senior Connection, News Connections USA, Florida
Its headlines draw in readers and its overall content seems to be just what its audience would like. Its sell lines alone (Another Great Issue: Be Bold and Sexy, Marrying a Younger Man and Desperate Caregivers) seem worth the price of admission. It also by the way, bills itself as “priceless.”
Most Improved
Entries exhibit major improvements in both editorial content and design. There is obvious evidence of improvements in writing and editing standards. In addition, winners demonstrate a vastly improved visual presentation, providing thoughtful attention to quality of art and design.
Circulation: 25,000 or less
The Senior of Times, Louisiana
The new format and redesign of this publication was a winning idea on many levels. The attractive cover design gives it a stronger identification and draws readers to the inside goodies. It’s crisper and cleaner, a bonus for readers of all ages. And, while content remained basically unchanged, it’s easier to read.
Circulation: 50,000 - 100,000
Forever Young Magazine, New York
The improvement in appearance in this publication is striking. If the enhanced color reproduction on the cover were the only change, it would be enough to elevate this magazine to winner status. Inside, improvements include a redesigned “Noteworthy” calendar with photographs and better organization; a slimmed down Index that is still an effective guide; and a summer festival guide. Feature content was basically unchanged, but the readers must appreciate the topics —gardening, cooking, traveling and even gambling news. And the addition of a Suduko puzzle is a bonus for those who enjoy brainteasers.
Senior News, Pennsylvania
The crisper design of the cover is a considerable improvement and use of a single photo and feature story is easier to read. Overall redesign of the publication’s furniture also adds to readability by giving it a more inviting look with less clutter and big chunks of space-eating headers. Teasers on page 1 to inside features also have a more appealing look. Content remained basically the same, but the approved appearance makes it easier to read and therefore more likely to be read. One strong addition was the calendar of events.