2007 NAMPA Awards 1. Best of Show A. First: The Best of Times, Louisiana Second: Beacon, Colorado B. First: 50 Plus, Virginia Second: Prime Time Cape Cod, Massachusetts C. First: 50 Plus News, Wisconsin Second: Baltimore Beacon, Maryland D. First: 50+ Lifestyles, New York Second: Lovin’ Life After 50, Arizona 2. General Excellence A: First: The Best of Times, Shreveport, Louisiana A surprisingly fun and irreverent senior publication with ambitions that are much larger than its circulation size. Packed full of interesting departments, solid feature stories and a good amount of advertising. Stories are authoritatively written and comprehensive, and design shows a great deal of forethought. Great use of color. Proves that publications for seniors don’t have to be boring. Second: Beacon, Colorado An exceptionally well-edited newspaper. The event listings and travel suggestions organized by county is a nice reader service. This publication does a great job of covering a large geographical area with useful, timely news. B: First: Forever Young, Buffalo, New York Offers excellent coverage of the community with a slant toward mature audiences without feeling like a “senior magazine.” Content could appeal to readers of many ages. Regular columns are well chosen and well edited. Visual elements and design add a great deal of depth and interest that make the whole newspaper an appealing package.   Second: Northwest Prime Time, Seattle, Washington An impressive newspaper that offers readers a wide variety of topics in each issue. Retirement Housing Guide in October issue was particularly strong. C: First: The Baltimore Beacon, Maryland A great diversity of features shows that the editorial staff is curious and active. Excellent, comprehensive, interesting departments and standing features contribute to a solid publication. Second: 50 Plus News, Wisconsin Some great content in the submitted issues includes a “supportive care directory” that’s sure to be something that regular readers save. Strong writing throughout. D: First: The Washington Beacon, Maryland A strong and well-edited publication that takes a fresh look at “mature” topics. The cover story on innovations from leaders older than 60 was especially strong. Regular departments seem fresh and useful each issue. Design and visual choices are thought out and attractive.   Second: 50+ LifeStyles (Long Island Edition), Bellport, New York A nice general-interest magazine with a regional flavor. Column for veterans was particularly strong. Stories are edited to retain the voice of the writer. 3. Most Improved No entries in A, B or C D. First: 50+ LifeStyles, New York A new overall design combined with expanded features and more attention to design detail makes this publication sparkle. Inside pages are a good combination of artwork and editorials, making for a very improved publication. Second: Senior Life, Indiana      A top-to-toe redesign makes this publication more reader-friendly. More color has been added inside to make reading a pleasure from page to page. 4. Column Review A. First: Shannon Payette Seip, “Out to munch,” 50 Plus Lifestyles, Wisconsin Snappy and informative, this review encourages the reader to visit the restaurant. Nice use of description throughout. B. First: John Denniston, "Richmond Reads," 50 Plus, Virginia Nice service column with a mix of fact and opinion. Easy to read, yet packed with information. Second: Elena Cala Buscarino, "Arts and Letters," Forever Young, New York A nice mix of opinion and reportage on the arts, encompassing a wide range of material. C. First: Pete Scott, "At the Movies," 50 Plus News, Wisconsin A readable and entertaining movie review, written with the audience in mind. Second: Carol Sorgen, "Arts & Style," The Baltimore Beacon (Oct. 2006), Maryland Fun, intelligently written and informative, this column is equal parts review and coverage. It's helpful to the reader. D. First: Michael Toscano, Arts & Style, Washington Beacon, Maryland Entertaining, information-rich reviews with a point of view. Second: Jeri Lynn Crippen, Lovin’ Life After 50, Arizona Funny and irreverent, these columns have a real voice. Fun to read. 5. Senior Issues A. First: Lee Aronson, The Best of Times, Louisiana This column helps readers understand the often confusing and complex laws that affect this audience. The author writes in a way that makes the material accessible to anyone Second: Cristina Rosca and Sandy DeVore, Mature Focus, Illinois This publication’s readership benefited from concise and informative information about important health and financial security information. The clear writing and persuasive statistical information make the columns credible and authoritative. B. First: Candy Fox and Amy Dufault, Prime Time Cape Cod, Massachusetts These lively profiles not only provide insights into talented members of the community, but also provide interesting information about the health issues people manage. Visual and evocative writing makes these columns a good read. Second: Franklin Ward Baum, Fifty Plus, Virginia Clever vignettes about important health issues make this column a helpful read for this publication’s audience. This writer’s work is a fine example of service journalism. C. First: David Doyle, 50 Plus News, Wisconsin Thoughtful insights into the human condition mark this entry. Poignant observations make for interesting reading. D. First: Gary P. Joyce, 50+ LifeStyles, New York This monthly column for new grandparents is a unique effort to serve a distinct, but often under-represented readership. The writer’s personal experiences give the columns their authoritative feel. Second: Jeffery Steinberger, Southern California Life After 50, California The question/answer format in this column means that readers can get help with real legal questions. The writer selects topics, however, that will interest the rest of the audience as well. His responses are clear and concise. 6. Calendar of Events A. No entries B. First: Northwest Prime Time, Washington A generous offering of events and an enthusiastic banner greeting make this calendar stand out. C. No entries D. First: Southern California Life After 50, California Here is a calendar that gets the two most important things right out front quickly – the name of the event and when it’s happening. The calendar also incorporates good use of publicity photos and keeps the color to a minimum. Second: Lovin’ Life After 50, Arizona This is a calendar that goes for quantity without sacrificing the important details. Tight editing and an easy-to-follow listings style make for a solid calendar. 7. Briefs/Shorts A. First: The Best of Times (Breaking Medical News), Louisiana For readers looking for quick bites of information, the Breaking Medical News feature in The Best of Times does the trick. Tight editing, too-the-point headlines and iconic imagery help readers identify and absorb information quickly without belaboring the point. Second: The Best of Times (Eat Like Your Life Depends On It), Louisiana Patterned after the Breaking Medical News feature, Eat Like Your Life Depends On It excels in the same areas – tight editing, too-the-point headlines and iconic imagery. The use of red in body type helps identify the benefits of a particular food, an extra bonus for readers looking to scan for information quickly. B. First: Fifty Plus, Virginia The strength of the Round-Up column is its conversational tone – it’s a fun read with a light touch, but still tightly edited to keep it within the length requirements for briefs. The sectioning of the briefs is also strong, helping readers keep track of where they are. C. No entries D. First: Southern California Life After 50, California The Newsbriefs column is exactly what a set of news briefs should be: short, breezy and informative. Solid headline writing and pictures with lots of faces compliment the news well. Second: 50+ Lifestyles, New York Edward G. Aulman’s Veterans News column is one part calendar of events, one part thoughtful news analysis that tracks issues important to veterans. The column does a nice job of announcing upcoming events while keeping readers informed of the latest veterans issues. 8. Personal Essay   A. First: Ruth Anderson and Saralee Perel, The Beacon, Colorado   Anderson’s essay is a thrilling recount of her first skydiving trip at age 82. She weaves in colorful details about the jump and the reactions of her family members. Perel offers a touching and honest look how her relationship with her husband of 25 years changed after he developed a disabling illness. She uses quotes well to make scenes come alive.   B. First: Fifty Plus, Virginia   Randy Fitzgerald’s gentle sense of humor shines in these “The Time of My Life” columns. The writer makes effective use of real-life happenings to connect with readers.   C. First: 50 Plus News, Wisconsin   Aunt Emma, in her “Apron Strings” columns, takes on tattoos and relationships. The writer uses humor and vivid descriptions well.   D. First: The Washington Beacon, Maryland “How I see it” columnist Bob Levey writes gracefully whether tackling the questions surrounding surrogate parenting or obituaries. He shares his thoughts and feelings on the subjects, making these essays compelling reads.   Second: 50+ Lifestyles, New York Jerry Lopiparo uses acute observation and wit to evaluate myths about men’s and women’s social styles in his column. In his, Theodore Rickard fondly looks back on a childhood lesson in an essay about his lack of financial acumen. 9. Profiles A. First: Kay Stack, Beacon, Colorado This is a good story about a woman who turned a desire to lose weight after giving birth into a life changing experience. It is well written and heart warming. Second: Amanda Newton, The Best of Times, Louisiana You learn the history of a family in this story. The impact of life’s challenges and overcoming them really make this story a good read. It is also well written. B. First: Cesca Janece Waterfield, Fifty Plus, Virginia The author did an excellent job of showing the reader how a mother’s love of cooking and family led to her writing about it. The reader gets a sense of what it was like to grow up in this home. Second: Patricia Sherlock, “Barbara Bragdon,” Prime Time Cape Cod, Massachusetts The reader learns a lot about what it’s like for a woman to become successful in a man’s world. This is an inspiring, well-written story. C. First: Barbara Trainin Blank, Lancaster County 50 Plus Senior News, Pennsylvania The author does a good job of telling the story of how one man pursued his passion for acting while holding down a full time job. The story in well written with a lot of strong quotes. Second: Carol Sorgen, The Baltimore Beacon, Maryland This story is inspiring because it is about a man who helps those who are in need of closure. Archival work can be tedious, but this story shows how important it is and how it can impact lives. D. First: Darcy Alvey, Southern California Life After 50, California This is a very moving story. The author turns the murder of a professor during the Virginia Tech shootings into an inspiring profile that tells more about his life than his death. Second: Barbara Ruben, The Washington Beacon, Maryland Millions know Daniel Schorr because of his work on NPR. This story gives readers a glimpse of who the man is away from the microphone. The author did a good job of letting Schorr tell his story. 10. Community Service Editorial A. First: Amanda Newton, The Best of Times, Louisiana A solid report on the benefits of volunteering, particularly for older adults. The writer makes her case without hammering her audience over the head and, importantly, provides the information needed to volunteer in the area. Second: Sarah Johnson, Beacon, Colorado An important piece that shows how older adults can, and often do, lead the way – in this case, building a “green” house. The story answers all the important questions: How to get started? How expensive? Etc. B. First: Tequitia Andrews, Fifty Plus, Virginia An extremely useful piece that addresses two issues: volunteering and breast-cancer awareness. The graphic elements not only add to the design, but also provide valuable information about statistics, organizations and events in the area. Second: Joan Harrison, Prime Time Cape Cod, Massachusetts A commonly overlooked issue facing older adults is relocation, to retirement or vacation areas and the problems of rebuilding a social network. This story addresses that problem with real solutions. A valuable piece. C. First: 50 Plus News, Wisconsin This is a warm, touching Christmas editorial that speaks to the special needs of older adults during the holiday season. It is clearly written and, no doubt, touched its audience. D. First: Phoebe Muthart, Senior Life, Indiana The true crime story of Bernie Pinkowski serves as an anecdotal introduction to a piece about crimes and older adults.  The story ends with some useful tips that readers can use to avoid becoming victims of crime. Second: No byline, 50+ Lifestyles, New York An extremely useful piece for readers.  The article quickly “bullets” its way through the things a reader may need to know in the event of a hurricane. Definitely a clip-and-save piece. 11. How to Feature A. First: Abbott Fay, Beacon, Colorado The author writes a clear how-to-take-a-trip piece. The format directs the reader mile by mile, practically turn by turn. It’s easy to follow and to enjoy. B. First: Elizabeth McDade, Fifty Plus, Virginia Combining personal experience and practical advice on Alzheimer’s disease, this piece offers specific and useful advice. Second: Cheryl Lage, Fifty Plus, Virginia Although not a how-to per se, this story explores the benefits of massage in a well-organized manner. In addition, its reporting is notable. C. First: Helene King, Baltimore Beacon, Maryland Exploring a good topic relative to all ages but especially for seniors, this article examines a step-by-step method for imparting bad medical news and for receiving it. A helpful look at a complicated issue. D. First: Barbara Ruben, Washington Beacon, Maryland Lively anecdotes and a good overview capture an interesting part of online dating for the senior set. A fun read. Second: Holly Towne, Lovin’ Life After 50, Arizona Those new to the potted plant scene will appreciate this piece. It’s a general guide to the basics. No green thumb necessary to find useful tips here. 12. Travel Columns A. First: Compiled by Melanie Culver, Beacon, Colorado This column offers in-a-nutshell lists of places to go and things to do once the traveler arrives. The information is detailed enough to permit the reader to get up and go. B. First: Susan Hamilton and Mary Ellen Redmond, Primetime, Cape Cod, Massachusetts. “Journeys and Jaunts” features good writers who take us someplace unusual. Like all strong stories, these pieces surprise and inform us. Nice work even for a much larger publication. These authors have been there and done that, and their writing shares their insights. C. First: Mary McLoone, 50 Plus News, Wisconsin Mary McLoone’s columns focus strictly on destination highlights. They are straightforward and offer a checklist of high spots. D. First: Victor Block, Washington Beacon, Maryland Mr. Block’s columns incorporate a variety of approaches – different tones, different topics (not just Place One, then Place Two, etc.) Both columns are in-depth with enough detail to attract attention. His work also shows humor, an increasingly rare commodity in most publications. Second: Ed Boitano, Southern California Life After 50, California This columnist whips us through some interesting takes on musical pilgrimages and an Alaskan cruise. A bit of oomph and a bit of personality. 13. Feature Writing A. First: Sarah Johnson, Beacon, Colorado Cancer is a frightening topic, but this article brims with hope as it sketches the lives of people who are not only surviving but also living. Along with hope, it offers good advice. Second: Melanie Culver, Beacon, Colorado This is the story of two bikers, one the mother of a motorcyclist who died too young and the other a bicyclist determined not to wait too late to fulfill his dream of a cross-country ride. Both are celebrations of life. B. First: Becky Sue Epstein, Prime Time Cape Cod, Massachusetts This article tells readers where to go for sweet corn and strawberries, but it also tells the story of a family with deep roots on the Cape. It's a satisfying read. Second: Diane Lang, Fifty Plus, Virginia Written conversationally, in the first person, this piece explains the lure to Boomers of diving. The characters are interesting, including the author. C. First: Dan Collins, Baltimore Beacon, Maryland One characteristic of a good story is surprise. Who'd think of 60-year-old fencers? The surprise is supported by good reporting and lively writing. Second: Carol Sorgen, Baltimore Beacon, Maryland This story of empty-nesters is full of life with anecdotes readers can relate to and expert advice they can benefit from. D. First: Elizabeth Festa, The Washington Beacon, Maryland This report on aging in place is packed with people and full of useful, encouraging information. Readers are likely to want to clip and save. Second: Ben Malkin, Southern California Life After 50, California A story that begins "Hey wine lovers! This is for you...." is going to lure a reader onward. The content is interesting, the writing clear 14. Special Sections A. First: “Caregiver Solutions,” 50 Plus Senior News, Pennsylvania A section that’s both nice to look at and touch and full of information that readers will surely find useful. The articles, which include tips on estate planning and choosing support groups, offer good information for caregivers. The directory of providers offers succinct listings and access for the reader. Second: “Resource and Caregiver’s Guide” 50 Plus Lifestyles, Wisconsin Another good section with a combination of directory and resource listings and articles that help draw readers into the publication. Pages are clean and carefully edited and constructed. A guide that’s surely useful to more than just the 50 plus population. B. First: “Beyond 50,” Prime Time Cape Cod, Massachusetts This resource guide has a nice mix of directory listings and profiles of community residents. The combination helps to put these the resource listings into perspective, and gives readers a glimpse of this Beyond 50 community. Second: “Retirement Housing Guide,” Northwest Prime Time, Seattle, Washington A section that helps the newly retired — or soon- to-be retiree — find their way in the world of simplified lifestyles, housing options and moving to retirement communities. This guide not only has listings of retirement communities but it offers suggestions for planning your move and getting adjusted. A useful tool to have when considering housing options in retirement. C. First: 50 Plus News, Wisconsin This Resource Guide is chock full of information useful for readers of any age. There are ample lists of phone numbers and directories for medical care, entertainment and support groups, in addition to detailed information in many of the listings. A thorough guide that is sure to be of value to older adults and their families. D. First: Lovin’ Life After 50, Arizona This Health and Wellness Guide offers consumer tips on better nutrition, exercise, articles about health studies and trends and a calendar of activities and events. It’s filled will useful information for the reader. Second: 50+ Lifestyles, New York A community guide organized around categories such as travel, dining, financial and legal advice and housing is sure to be a section worth keeping for reference. The guide offers listings and resource information for both the retiree and his or her families. This section seems to have something for every age, not just the over 50 crowd. 15 Front Cover Photo A. First: 50 Plus Lifestyles, Wisconsin, May 2007 Sophisticated use of typography combines with excellent photography to make this cover a winner. The technically excellent portrait illustrates the story well, and the subject’s eyes and smile attract attention. Colors blend well and create an obvious hierarchy. Second: Beacon, Colorado, November 2006 This amusing photograph of two people falling out of the sky is simple and attractive. The typography is well placed, and the color palette is coordinated. B. First: Prime Time Cape Cod, Massachusetts, November 2006 The dancer’s eyes and body language lead directly to the tease for the lead story. The simple color palette and the clean typography make for a strong cover. Stellar reproduction is a bonus. Second: Fifty Plus, Virginia, April 2007 The intense stare on the subject’s face will pull viewers into the cover. The gray sky and dark water create a moody scene. Teases are placed well and colors are harmonious. C. First: The Baltimore Beacon, Maryland, October 2006 The joyous expression on the face of the local diet guru will entice readers. The text is balanced, and the teases for the inside stories are clearly separated from the lead. Overall, the cover design is clean and makes it easy to read. Second: 50plus Senior News, Lancaster County, Pennsylvania, July 2006 This two-picture package shows the overall and then zooms in to show us the subject, Pennsylvania State Senior Idol winner. The white space is balanced, and the typography is clean. D. First: Southern California Life After 50 (Senior Life), California, March 2007 Balanced typography with coordinated colors makes this cover a winner. The portrait places the Winery owner in her environment and leaves little doubt about the story content. Excellent reproduction adds to the entry. Second: 50+ Lifestyles, New York, November 2006 The red, white and blue theme is used in the typography as well as the photograph. The cover offers multiple entry points. The plane in the sky hovers over the plane on the ground, making a more complex image. 16. Front Cover Illustration A. First: Mature Focus, Illinois      Eight separate portraits of popular characters from 1939 movies are beautifully rendered and nicely arranged on a striking background. The Hollywood sign and spotlight imagery also help convey the topic. There is a lot of visual appeal. B. No entries C. First: 50 Plus News, Wisconsin      An interesting integration of black-and-white with color draws attention to the trumpet in the main figure’s hand. The musical staff in the background is just dark enough to add to the appeal but still light enough to avoid obscuring the type above it. D.  First: 50+ LifeStyles, New York      The facial expressions on the kids in this photo illustration are really amusing. The composition leaves a well-defined space for the cover typography. 17. Table of Contents A. First: 50 Plus Lifestyles, Wisconsin Use of lively photographs and type invited readers to linger here to see what the magazine is offering for the month. The design is open and inviting. B. First: Prime Time, Cape Cod Crisp type and attractive photographs make these appealing pages. Second: FiftyPlus, Virginia This is a well-organized table of contents that is surely appreciated by readers. C. No entries D. No entries 18. Briefs/Shorts A. First: The Best of Times, Louisiana These quick hits on the latest medical news are sure to have a strong readership. Use of photos and appealing type also add to the package. B. First: Forever Young, New York This section has a playful look while offering solid information. Good use of photos and design elements. Second: FiftyPlus, Virginia Readers are sure to appreciate this compilation, especially its variety of topics. C. First: 50 Plus News, Wisconsin The conversation tone of the writer, Jim McLoone, in his “Killing Time” column carries the day for this package of information. Readers probably feel as if they are sitting on the front porch with him. D. No entries 19. Calendar of Events A. First: 50 Plus Lifestyles, Wisconsin An elegant design and thoughtful typography makes this calendar a winner. Second: Beacon, Colorado Comprehensive listings broken into categories make it easy for readers to find events of interest. B. First: Fifty Plus, Virginia Using photos to break up columns of listings adds an attractive touch to these pages. C. First: 50 Plus News, Wisconsin This massive listing of activities broken into categories – seniors, health, arts and entertainment, seniors centers — makes it easy to find community activities. D. First: Lovin’ Life After 50, Arizona Day by day listings with dates set off in display type as well as the use of photographs add to this calendar’s appeal. 20. Feature Layout A. First: The Best of Times (Caregivers Resource Guide), Louisiana The cover for this special section is a nicely done illustration of a younger person holding an older person’s hand, a theme the designer incorporates well on the intro pages as well through the photo choices. Second: 50 Plus Lifestyles (Born to Mush), Wisconsin Compelling photography drives this package; generous use of subheads and two well-packaged info boxes help round the design out by breaking up the gray. B. First: Prime Time Cape Cod (October edition), Massachusetts The strength of this design is in its photos, and the designer did a nice job in the way they are showcased. Simple typography and a good use of white space compliment the photos well without upstaging them. Second: Prime Time Cape Cod (September edition), Massachusetts Another good example of a photo-driven design, this designer incorporates the right amount of type to tell a complete story before the lead is even read. The use of red in the headline denotes the dangers of lifeguarding while the pull quote really captures the essence of the narrative. C. No entries D. First: 50+ LifeStyles, New York This a story best told through a mix of narrative and imagery, and the designer pulls it all off well by keeping the multiple images organized nicely around the story and info boxes. Generous use of photos really help tell the story about one man’s collection of gas station collectibles. 21. Best Overall Use of Photography B. First: Fifty Plus, Virginia It is obvious that Fifty Plus endeavors to use photographs in as many articles as possible. At least half of the stories have photographs, and many of those are multiple picture packages. Pages that are full of text, such as calendars and columns, have small images to add contrast and color. Stories such as Laughing Matters use active images that are not posed. A particularly strong point is the wonderful, dominant image used on each table of contents. 22. Best Use of Color A. First: The Best of Times, Louisiana The covers of this publication are designed with elegant color that helps readers understand the tone and meaning of the lead story. Other colors throughout the publication help readers traverse the many topics. Second: Mature Focus, Illinois The colors used in this publication help readers navigate from department to department. The color also sets a tone many of the stories. 23. Overall Design A. First: 50 Plus Lifestyles, Wisconsin Simple color use, clean typography and good use of a grid make this publication a pleasure to navigate and use. The front pages are especially well organized and engaging. Second: The Best of Times, Louisiana This publication is full of short, easy-to-read bits of information, and the design makes it easy for readers to find what they’re looking for. Labeling is used throughout to make navigation easy. B. First: Fifty Plus, Virginia This publication grabs readers at first glance, with sophisticated and artistic covers and contents pages. The designers display images well and use white space well throughout to emphasize each issue’s main stories. Second: Northwest Prime Time, Washington Engaging pullouts make this publication easy to scan. Adherence to typographic styles and spacing guidelines lend a consistent feel to all the pages. D. First: 50+LifeStyles, New York This publication gets off to a great start with nice cover photography, and it stays clean and well organized throughout. Second: Lovin’ Life After 50, Arizona This publication keeps its pages simple and uncluttered, making it easy for readers to find what they’re looking for. 24. Self promotion A. No entries B. First:   Fifty Plus,Virginia Good use of personalization of ad staff in attractive and friendly settings. C.  First:  Fifty Plus News Magazine, Wisconsin Good use of graphics showing a range of senior activities. Information provided highlights attractive spending patterns in this demographic that would appeal to advertisers D.  First:  Senior Life, Indiana Intelligent use of a consistent format that statistically highlights the characteristics of senior’s behaviors by segment (dining out, exercising, information seeking, etc.)  The use of the statistics is authoritative and understandable, showing direct benefits to distinct categories of advertisers. 25. Self-Promotion Awards No entries 26.  Best Ad Series A. No entries B. First:  Fifty Plus, Virgina Design offers clear list of capabilities illustrated with examples of the work of the business. C. No entries D.  First:   Senior Life, Indiana Ads for the historical society are well designed and offer a consistent look that highlights different offerings, yet reinforces the overall branding message of the society.     27.  Best Single Ad (B&W) A. First:  The Best of Times, Louisiana Headline for the ad is a clever play on words that works is germane to ad’s main goal.  Adding the involvement device of the coupon/admission ticket is a good involvement idea. No entries in B or C D. First:   Senior Life, Indiana The photo is a nice metaphor for the benefit of the occupational therapy offered, suggesting caring and nurturance. Second:  Lovin’ Life After 50, Arizona Interesting use of a testimonial embedded in a graphic image.   28. Best Single Ad Color A. First:  The Best of Times, Louisiana Nice use of color to highlight the major benefit areas, emphasize the comprehensive nature of the services offered. Second:  Fifty Plus, Pennsylvania Nicely illustrated with examples of how fixtures that are designed for those with disabilities can create warmer and friendlier atmospheres. B. First:  Northwest Primetime, Washington The backstage pass using “ticket stubs” as a graphic device works well in underscoring the excitement of the events while offering specifics of each program. Second:  Fifty Plus, Virginia The design works well to make the ad stand out from the page and draw the eye to the graphic devices. No entries in C D.  First: Lovin’ Life After 50, Arizona Emphasizes a key desire of seniors, that of independence and safety. Photos and typography emphasize those benefits. Second:  Senior Life, Indiana Good job in emphasizing one of the key concerns of people who must choose a care facility for loved ones in highlighting the issue of trust.   29. Best Banner A. First: Beacon, Colorado Nameplate combines type, art and color to create a personality that is bright and engaging. Looks professional. B. No entries C. First: 50 Plus News, Wisconsin Putting the 50 Plus in larger type emphasizes the marketing niche. It is also sized appropriately. D. First: Lovin’ Life After 50, Arizona The font is warm and personable, as is the color blue. Nice type size manipulation on the “After” to allow good sizing for the other words. Second: Senior Life, Indiana Nice touch to allow the serif to overlay the folio line. The patriotic color palette stands out.