NAMPA - An association of publishers producing newspapers and magazines for the boomer and senior markets
The Beacon - Coachella Valley Edition
Contact Information

The Beacon - Coachella Valley Edition
1001 South Palm Canyon Drive, Suite 217
Palm Springs, CA 92263

Phone: 760-668-2226
Fax: 760-832-8131

Publisher: Michael Brachman
Advertising Contact: Michael Brachman
Editor: Michael Brachman


Readers Age
45-64 46%
65-74 41%
75+ 13%

Readers' Net Worth
Over $500K 40%
$250K-$499K 33%
$100K-$249K 14%
Under $100K 13%

Readers Income
Over $100K 15%
$50-$99K 50%
$25-$49K 23%
Under $25K 12%

Markets Served
Coachella Valley, CA which includes Palm Springs, Rancho Mirage, Indio, Palm Desert, La Quinta and Indian Wells.
General Information

Date First Published: January, 2012
Publication Format: Tabloid (Half-Fold)
No. Issues/Year: 12
Full Pg Ad Size: 10 5/32" by 13 1/2"
Spot Color Available: Yes
Process Color Available: Yes
Accepts Pre-Printed Inserts: Yes
1X Full Pg Rate: $1,595; 12x - $1,395
Space Reservations: 5th of prior month
Materials Due By: 5th of prior month

Special Events

50+ Expo in March, 2013



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