NAMPA - An association of publishers producing newspapers and magazines for the boomer and senior markets
Senior News 50 and Better
Contact Information

Senior News 50 and Better
P.O. Box 478
Dundee, IL 60118

Phone: 847-567-0234
Fax: 847-697-6817

Publisher: Dennis Simonini
Advertising Contact: Dennis Simonini
Editor: Dawn Williams


Adults age 55 and up comprise 75% of SN50 readership
Adults ages 45-54 comprise 25% of SN50 readership
86% read Senior News cover to cover
89% read the ads on a regular basis
84% keep and refer to each issue for one month or more
71% frequently purchase products and services advertised in Senior News 50 and Better

Markets Served
SN50 publishes 12 editions monthly in northern Illinois. These editions include Suburban Cook North, Suburban Cook West, Suburban Cook South, Dupage, Kane, Lake, McHenry, Northshore, Will, Rockford, Freeport and DeKalb.
Audited By:
General Information

Date First Published: January 1988
Publication Format: Tabloid
No. Issues/Year: 12
Full Pg Ad Size: 9.75 x 13 inches
Column Width: 2 3/8
Spot Color Available: Yes
Process Color Available: Yes
Accepts Pre-Printed Inserts: Yes
1X Full Pg Rate: $2,170
Space Reservations: 20th of month previous
Materials Due By: 25th of month previous

Senior News 50 and Better is the oldest, largest, most established, senior news magazine in the Chicagoland and northern Illinois area. Both the print and online editions are content-rich and designed to bring readers timely information and applicable advice addressing issues of relevance to mature adults.

Senior News 50 and Better won the coveted Best of Show in its division from NAMPA in 2012, as well as 20 other national awards for editorial and general excellence in the past two years. Maintaining the highest editorial and design standards has earned SN50 the loyalty of its readers.

The publication's online presence can be found at, which offers unique content, features from the print edition, a blog, and an opt-in weekly newsletter. The site also brings additional opportunities for advertisers.

Current readership is estimated at 250,000 and growing. Controlled distribution includes 1,800 locations in high traffic areas for active mature adults. These locations are monitored monthly to assure the widest readership.

Special Events

Senior News 50 and Better serves as media sponsor for Active Senior Expos, Senior Lifestyle Expo, and numerous regional events geared to seniors throughout our readership area. Visit: for details on upcoming events.



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