NAMPA - An association of publishers producing newspapers and magazines for the boomer and senior markets
The Best of Times
Contact Information

The Best of Times
P.O. Box 19510
Shreveport, LA 71149-0510

Phone: (318) 636-5510
Fax: (318) 525-0655

Publisher: Gary L. Calligas
Advertising Contact: Gary L. Calligas
Editor: Tina Calligas


Estimated readership of each issue = 60,771
Percentage of readers 45 and older = 92%
Percentage of readers who are female = 62%
Percentage of readers who purchased products or services from ads seen in The Best of Times = 71%
Percentage of readers who have annual income of greater than $50,000 = 32%
Percentage of readers who keep issue for longer than 30 days = 56%
Percentage of readers who are primary caregiver to another person over age 65 = 44%
(Above demographics information per CVC audit)

Markets Served
Shreveport, Bossier City, Minden, Vivian, Keithville, Haughton, Benton, and Barksdale AFB in Louisiana.

Parishes of Caddo, Bossier, and Webster in Louisiana
Audited By:
General Information

Date First Published: 1993
Publication Format: Glossy Magazine
No. Issues/Year: 12
Full Pg Ad Size: 7.5 x 9.75 inches
Page Trim Size: 8.25 x 10.75 inches
Column Width: 2.4 inches
Spot Color Available: Yes
Process Color Available: Yes
Accepts Pre-Printed Inserts: Yes
1X Full Pg Rate: $1,000
Space Reservations: 15th of the month prior
Materials Due By: 20th of the month prior

The Best of Times,a publication of TBT Multimedia, LLC, is a monthly newsmagazine for persons 50 and older living in Northwest Louisiana. Monthly issues are available for "Free" pickup at its 528 distribution locations and are mailed to the homes or businesses of subscribers. Annual subscription for 12 issues is $20.00. Current and past issues are available for free viewing and downloading from our website at

Special Events

Annual Senior Day Event at the Louisiana State Fair in Shreveport - held first day of State Fair on Thursday in October of each year

Annually, TBT Poker Rally Contest benefitting the Food Bank of Northwest which allows contestants to visit businesses who advertise in The Best of Times to pick up a poker card to win prizes at the judging event and business expo.

Other Publications

The Best of Times Silver Pages - Annual senior resource directory

The Best of Times Website --

The Best of Times Radio Hour broadcasting on NEWS RADIO 710 KEEL, a 50,000 Watts AM radio station. This weekly one hour talk radio show airs every Saturday morning at 9 am CST and is also heard streaming live on the internet at or via RadioPUP app on Iphones, Ipads, and adroid phones



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