Contact Information
The Best of Times
P.O. Box 19510
Shreveport, LA 71149-0510
Phone: (318) 636-5510
Fax: (318) 525-0655
Publisher: Gary L. Calligas
gary.calligas@gmail.com
Advertising Contact: Gary L. Calligas
gary.calligas@gmail.com
Editor: Tina Calligas
editor.calligas@gmail.com
Demographics
Estimated readership of each issue = 60,771
Percentage of readers 45 and older = 92%
Percentage of readers who are female = 62%
Percentage of readers who purchased products or services from ads seen in The Best of Times = 71%
Percentage of readers who have annual income of greater than $50,000 = 32%
Percentage of readers who keep issue for longer than 30 days = 56%
Percentage of readers who are primary caregiver to another person over age 65 = 44%
(Above demographics information per CVC audit)
Circulation
Markets Served
Shreveport, Bossier City, Minden, Vivian, Keithville, Haughton, Benton, and Barksdale AFB in Louisiana.
Parishes of Caddo, Bossier, and Webster in Louisiana
Mailed 2,252
Home 0
Rack 17,700
Total: 20,000
Audited By: CVC
General Information
Date First Published: 1993
Publication Format: Glossy Magazine
No. Issues/Year: 12
Full Pg Ad Size: 7.5 x 9.75 inches
Page Trim Size: 8.25 x 10.75 inches
Column Width: 2.4 inches
Spot Color Available: Yes
Process Color Available: Yes
Accepts Pre-Printed Inserts: Yes
1X Full Pg Rate: $1,000
Space Reservations: 15th of the month prior
Materials Due By: 20th of the month prior
The Best of Times,a publication of TBT Multimedia, LLC, is a monthly newsmagazine for persons 50 and older living in Northwest Louisiana. Monthly issues are available for "Free" pickup at its 528 distribution locations and are mailed to the homes or businesses of subscribers. Annual subscription for 12 issues is $20.00. Current and past issues are available for free viewing and downloading from our website at www.thebestoftimesnews.com.
Special Events
Annual Senior Day Event at the Louisiana State Fair in Shreveport - held first day of State Fair on Thursday in October of each year
Annually, TBT Poker Rally Contest benefitting the Food Bank of Northwest which allows contestants to visit businesses who advertise in The Best of Times to pick up a poker card to win prizes at the judging event and business expo.
Other Publications
The Best of Times Silver Pages - Annual senior resource directory
The Best of Times Website -- www.thebestoftimesnews.com
The Best of Times Radio Hour broadcasting on NEWS RADIO 710 KEEL, a 50,000 Watts AM radio station. This weekly one hour talk radio show airs every Saturday morning at 9 am CST and is also heard streaming live on the internet at www.710KEEL.com or via RadioPUP app on Iphones, Ipads, and adroid phones
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Visit: www.TheBestOfTimesNews.com
Email: gary.calligas@gmail.com
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