Contact Information
Prime Time Monthly News For New Mexicans 50+ since 1990
925 Luna Circle NW
Albuquerque, NM 87102
Phone: 505-880-0470
Fax:
Publisher: Dave Rivord
primetime@swcp.com
primetime@swcp.com
Editor: Maria Elena Alvarez
prime@swcp.com
Demographics
84 percent Age 45 to 74
Over $50,000 65 percent
College and above 69 percent
Female 66 percent
Male 34 percent
Circulation
Markets Served
Albuquerque, Santa Fe, Rio Rancho, and surrounding communities.
Mailed 400
Rack 26,100
Total: 26,500
Audited By: CVC
General Information
Date First Published: September 1, 1991
Publication Format: Tabloid
No. Issues/Year: 12
Full Pg Ad Size: 9.75 x 13 inches
Column Width: 2 1/16
Spot Color Available: Yes
Process Color Available: Yes
Accepts Pre-Printed Inserts: Yes
1X Full Pg Rate: $1980
Space Reservations: 20th of month previous
Materials Due By: 25th of month previous
Prime Time is an award winning monthly newspaper for New Mexicans 50+ read by over 100,000 individuals and kept in home for over three weeks.
Our readers are active, healthy, involved, financially strong, with diverse interests. While our paper accentuates the positive aspects of aging, we do not overlook those serious issues facing Prime Timers and their parents.
Special Events
Prime Time 50+ Celebration Expo in the Spring
Special Sections
| Feb | Financial | | Mar | Health | | | Jun | Travel | | Jul | Residential Options | | Sep | Aging with Grace | | Oct | Leaving a Legacy | | Nov | Caregivers Resource Guide | | Dec | Holiday Gift Guide |
Other Publications
Family Caregivers Resource Guide
Annual
Mature Living Choices New Mexico
Quarterly Digest
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Visit: www.ptpubco.com
Email: primetime@swcp.com
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